Spring is always an exciting time.
Snow melts, rivers rush, and rafters come out in droves to get the best of Colorado’s rivers.
This spring is looking as good as ever for rafting, and we couldn’t be more excited to get the season underway.
But it’s exciting for another reason as well…
Arkansas River Tours is expanding our messaging
In years past, we’ve been a straightforward rafting company. Do you want to raft? Cool, call us up and book a trip.
We’re still a straightforward rafting company, but we’re expanding our brand to be more vocally inclusive of those who may feel left out of regular rafting discussion. Specifically, we’re championing rafting for kids, rafting for seniors, badass rafting ladies, handicapped adventurers, and rafting for all.
It’s simple to have boats and help people down the river.
We don’t want to be simple. We want to accomplish the more complex mission of speaking to those who want to raft but feel like they haven’t had the chance in the past–or may not have felt like they were wanted in the boat, for whatever reason. That’s one of the reasons we partnered with Craig Hospital to bring our rafting and camping adventures to handicapped thrill seekers.
Because everyone deserves to experience the joys of whitewater. It’s not just for straight white dudes.
As part of this change, we’re going to be posting here on our blog about inclusive rafting and what that means. One day we’ll highlight the top women of rafting, the next we’ll showcase a Class V ripper, and after we’ll talk about how you can take your aging parents on the river for an experience of a lifetime.
We couldn’t be more excited to expand our strategic vision, and we hope you’ll join us for the ride. Because it’s always more fun when everyone’s involved.
So grab a paddle, share this post, book a trip, and raft on.
–Emily Marquis, Owner, Arkansas River tours
